Hmm...I've found, mostly through experience rather than any preference per se, that I'm a DC kind of guy, or to be more precise, a Vertigo kind of guy. I used to think I preferred Marvel over DC. I also enjoy a lot of manga.
Let's see. Graphic novels I have enjoyed...
*Watchmen
*The Sandman
*V for Vendetta
*Batman (particularly The Killing Joke and Year One)
*Kingdom Come
*Transmetropolitan
*The Unwritten
*Hellboy
*The League of Extraordinary Gentlemen
*Sin City
I also have some Terry Pratchett graphic novel adaptations, as well as the Doctor Who comic compilations The Mark of Mandragora, and Oblivion.
As far as manga are concerned, my favourites are:
*Neon Genesis Evangelion (better than the anime series, IMO)
*Azumanga Daioh
*Death Note
*Monster
One of my most prized possessions is a copy of Watchmen, which I recently got signed by Dave Gibbons.