they are trying different strategies , look wot happenend to chronicles of riddick, you could see that a full 6 weeks b4 it was released and thats why it bombed so they are trying everything to stop blockbusters going online
"The Avengers" opens on May 4th here so :shhh: no giving away.
Personally, I really liked Riddick. I don't think I've ever seen a better blend of sci-fi and fantasy together.
I'm verily looking forward to the next installment.